How Do I Start My Own Essential Oil Business?
In the world of wellness, essential oil reigns supreme. It’s used in everything from aromatherapy to skincare and candles. You can’t scroll through TikTok or Instagram without seeing influencers using essential oils. If you’re thinking of creating a wellness brand that will attract large demographic, essential oils are a perfect choice.
While some products have a small demographic of customers, everyone can benefit from using essential oils. These aromatherapy oils can treat insomnia, anxiety, headaches, and act as an instant mood booster. You can create an entire brand around essential oils or use them as a debut product for skincare, wellness, or homeware brand.
Starting your own business is easier than you think. We’re taking you step-by-step through the process of starting your own essential oil business. Whether it’s a side hustle or a business that you want to grow into a full-time job, essential oils are best-selling products across multiple demographics.
1. Create your essential oil brand
The first step is to start brainstorming your brand. You want to decide you’re your brand name, start your website, and do all the necessary paperwork. Getting the administration side sorted first can allow you to focus on the creative side going forward.
Your unique selling point (USP) will help you form your brand identity and find your target demographic. You can decide to pitch your brand at a luxury price point or as a self-care, wellness-focused brand. Defining what your brand is, its voice, and its aesthetic will make it easier to choose the right essential oils and packaging for your product.
You’ll also want to decide which products you want to create. While you can sell individual essential oils, some of the most popular products include essential oil diffusers and humidifiers. These products can increase the value of the average transaction and encourage repeat customers.
Deciding your branding early on means you can decide which essential oils you want to launch with. If your brand is focusing on self-care, you want to offer a range of options of oils like citrus, lemon, and ylang-ylang.
If you’re focusing on wellness and health products, you’ll want to start with essential oils like lavender, peppermint, and orange. Understanding your branding early on will make it easier to decide which essential oils to have manufactured.
2. Find a reliable essential oil producer
Once you choose your range of products, it’s time to find a reliable manufacturer. They’re one of the most components in the success of your business. You want to consider price, quality, and delivery time.
Your essential oil manufacturer should adhere to strict quality control with good professional ethics. While their price should be reasonable, you want the finished product to be high-quality. For a product to meet this standard, the manufacturing process should be high-quality from start to finish. Cutting corners with your production could come back to bite you further down the line.
You want to create a close working relationship with your manufacturer. Many of them will also offer packaging services, but all will give you the option of a wide catalogue of essential oils. If you’re not sure which essential oils are right for your brand, your manufacturer can give you advice on what will work best.
The best manufacturer for essential oils is one that is knowledgeable in their field. They’ll have experience working with other essential oil brands and will be able to recommend the most popular options. You want a manufacturer who will become a partner within your business and deliver consistently high-quality products.
Working with a premium manufacturer will give you the peace of mind that your products will be ready for their launch date and impress your customers. Your marketing plan and business strategy is nothing without the right manufacturer.
That’s where we come in. Our high-quality products rival that of popular brands, such as doTERRA. Do you want to see what makes our products unique? Speak to our team about our free test samples to see first-hand why we’re the leading manufacturer of essential oil. We’re here to help you develop and ground your business as an essential oil brand. Your success is our success.
The quality of your essential oils will make or break your business. As it’s an arthropathy product, you want to be using pure therapeutic grade oil. Another thing you want to ask your manufacturer about is the sourcing and authenticity of the essential oils. The quality will be one of the main selling points of your essential oils and something you’ll want to translate to your target demographic.
3. Build your digital presence
When you’ve found your manufacturer and got your products into production, you’re reading to start thinking about selling. You want to think about growing your digital presence and creating a sales funnel. Your website should be the home of your digital existence and house your e-commerce store.
Identifying your brand’s target demographic and developing your branding early on will make your marketing easier. You want to start promoting your products early. When you have a delivery date for your product, start building up hype for your launch.
Use your samples to promote your products and start posting on social media. You don’t have to have your physical products to bring your marketing strategy to life. You can start building your SEO strategy, growing a social media following, and boosting brand awareness.
Launching an essential oil business is easier than you think. It starts with finding your brand identity and deciding your target demographic. The most important aspect is finding the right manufacturer. You want to work with a high-quality manufacturer who can deliver you a premium product at a reasonable price. Once your essential oils are being produced, it’s time to start marketing your brand.
Starting your essential oil business begins with only a few clicks. We’re here to help you bring your dream into a reality with our premium essential oil manufacturing.
If you want OEM/ODM high-quality essential oils blends, welcome to send an email to us.